Making good decisions when it comes to flowers is more complicated than you think. It’s hard to tell how fresh your flowers are, whether they’re covered in chemicals and whether they’ve been grown around the corner or have travelled around the world.
When you’re buying flowers you very rarely think about the effort, the hard work, the care and passion that goes into growing them. That’s why it’s heartbreaking when you realise nearly half of all flowers at the shops are thrown out without being sold.
We’re changing this: By partnering directly with flower growers to deliver fresher flowers directly to you. We’re building a model that reduces waste and will eventually help our growers only grow what you love. We think about this as Good Flowers.