We want you to join the floral revolution – but what’s it even all about?

It’s about YOU making your life beautiful and we’re going to help. So here’s the low down.

Yes, we source the best damn flowers we can get our hands on, from local growers, family-run producers and (occasionally) importers of amazing blooms, but more importantly what we want to revolutionise is what flowers mean to you. Our aim is to totally redefine attitudes towards loving and living with flowers.

kelly arranging-2

The fact is, you don’t need wait for a man to buy you flowers! We may be preaching to the converted here but we think there’s a better way to have blooms in your life. And it’s not all about prissy, primped up bouquets. It IS about filling your life with beautiful moments, creating inspiring spaces for yourself, sharing and giving beauty, showing yourself appreciation and living life in the moment. It’s about feeling abundance, fostering your creativity, self love. Which might mean carving out time to decorate your home (or a dinner party), wearing flowers in your hair, tearing roses into your bath or making a weekly bouquet for your mum.

There’s no denying it. Filling your home with fresh flowers is the simplest path to daily joy. Whether it’s a simple bowl of camelias from the garden on your coffee table, a single fragrant blossom in your bathroom, or a big vibrant arrangement on your dining table. Fresh flowers fill a space with warmth, seasonal colour and joy and there is no easier (or quicker) way to uplift your home.

In truth, BLOOMBOX CO was born out of the internet, DIY and style addiction of two friends. But we think it works.

Whether you are looking for a creative fix, an absorbing read, a pretty 30 second insta-interlude from your day or to pimp your flower styling skills, we’ve got your back. On our website you will find video tutorials, inspirational, peeks behind the scene (mostly Mel and Phil eyeballs deep in flowers) and lots of juicy style content for the flowerlover. We have also created our original BLOOMBOX CO flower library so you can brush up on flower facts and find styling and care advice about your new favourite.

Through our weekly flower subscription boxes, social media, brand collaborations and sponsorships we are working hard to spread the love, and petal obsession, far and wide.

bloombox co petal obsession

We may just be starting out but from what we can tell you guys are raring to join us in the crusade to take the reins and make life beautiful. We want to inspire you, get you trying new things and build a community of hard core flower lovers. And as long as you want it, we’ll provide – building fresh content, scouring the interwebs for inspiration and letting you meet some of the flower babes who inspire us the most. Oh, and we’ll try to bring the fun, too.

We’re waiting for you. What are you waiting for? Viva la… you know the drill.


Pssst. want to see what we think a beautiful life might look like? Check it out in our vid above!


About the Author:

Philomena is the founder of Bloombox Co, occasional hatmaker and pickle aficionado. She lives in Melbourne where she works to get locally grown flowers into homes and businesses.